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2026-01-15 11:21:26 -

Understanding the Core of B2B Marketing Methodology

At its heart, the concept of treating individual accounts as distinct markets is a strategic reversal of the traditional sales funnel. The Account-based Marketing Market is defined not just by software, but by a methodology that prioritizes collaboration between sales and marketing. In the past, marketing generated leads and threw them over a wall to sales. In this modern market...

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